Fashion interprets heritage; Hu Sheguang uses design to write the future chapter of Chinese clothing.
HU SHEGUANG, a premium bespoke brand, was founded in September 2000, originally headquartered in Amsterdam, the Netherlands. During the period from 2000 to 2012, we focused on providing private bespoke services for renowned artists, top business figures, and even the Dutch royal family, establishing a stellar reputation in the international realm of premium customization.
From 2012 to 2022, HU SHEGUANG extended its presence in the domestic market, achieving remarkable milestones in the bespoke sector. We received numerous invitations to participate in renowned international fashion weeks, including the 2017 and 2020 New York Fashion Weeks, as well as consecutive showcases at the London Natural History Museum in 2017 and 2018. Simultaneously, we actively responded to invitations from major domestic fashion weeks, hosting dedicated premium customization events.
HU SHEGUANG’s premium bespoke collection showcases became a window for Chinese symbols and elements to capture attention on the international stage. The distinctive “Hu Style Aesthetics” garnered widespread acclaim, featured prominently in both domestic and international media such as CCTV and CNN.
Our brand story transcends beyond the creation and promotion of premium fashion; it is an artistic celebration of the fusion of Chinese and Western cultures. HU SHEGUANG is committed to combining traditional Chinese elements with contemporary fashion through premium customization, allowing Chinese culture to radiate its unique charm in the realm of fashion. Each of our showcases is a continuation of this journey of fusion, presenting the unique brilliance of “Hu Style Aesthetics” to the world.
HU SHEGUANG is not just a premium bespoke brand but also a leader in conveying culture and showcasing art. Our story is intricately woven with the history of fashion, constantly creating new legends to uphold and promote Chinese culture on the international fashion stage.
