About Designer

Designer Hu Sheguang, the exclusive couturier to the Queen of the Netherlands, is a trailblazing figure in the world of high-end customization. With a rich history of serving as a judge and artistic director for international beauty pageants, including Miss World and Miss Chinese Cosmos, he has showcased his talent at prestigious international fashion events in the UK, Germany, and the Netherlands, earning numerous honors and awards.

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Brand Story

HU SHEGUANG, a premium bespoke brand, was founded in September 2000, originally headquartered in Amsterdam, the Netherlands. During the period from 2000 to 2012, we focused on providing private bespoke services for renowned artists, top business figures, and even the Dutch royal family, establishing a stellar reputation in the international realm of premium customization.

From 2012 to 2022, HU SHEGUANG extended its presence in the domestic market, achieving remarkable milestones in the bespoke sector. We received numerous invitations to participate in renowned international fashion weeks, including the 2017 and 2020 New York Fashion Weeks, as well as consecutive showcases at the London Natural History Museum in 2017 and 2018. Simultaneously, we actively responded to invitations from major domestic fashion weeks, hosting dedicated premium customization events.

Social Responsibility

IDEABAY Global, as a member of the Future Creative Alliance in the Bay Area, deeply understands the importance of social responsibility. We actively engage in society and are committed to improving it through the power of creativity.

As part of the Bay Area Future Creative Alliance, IDEABAY™ Global, through IDEABAY ART ACADEMY, cultivates creative talents for society. We promote innovation, disseminate artistic culture, not only enabling students with outstanding creative abilities but also nurturing them to become leaders with a sense of social responsibility.

We address social issues and contribute to society through creative solutions. The Bay Area Future Creative Alliance, through industry support and talent incubation, encourages creative enterprises to focus on sustainable development and social responsibility. We establish partnerships, dedicated to promoting the development of social welfare projects through art, design, digital interaction, and other fields.

IDEABAY Global believes that the power of creativity should serve society and lead it forward. We will continuously strive to integrate the concept of social responsibility into all aspects of the creative industry, aiming to create a future that is not only beautiful but also beneficial to society.

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